
The human goals of Searching
- The basic goal of a human searcher is to obtain information regarding to a specific set of keywords and/or phrases entered into a search field also known ad as query
- A user may formulate the query as a question, but a vast majority of searches are performed by users simply entering word combinations.leaving the search engines to determine the intent on their own.
- One of the most important elements to building an SEO strategy to a website is developing a thorough understanding of the psychology of your target audience and how they use words and concepts to obtain information about the services and products you provide
- Once you understand the average searcher and more specifically how your target market utilizes query-based search engines, you can more effectively reach and keep those users.
The three stages of human searches
- User experiences a need for information.they may be looking for a website, or buy something or learn something.
- The user formulates the need using a string of words and phrases.
- The user executes the query and searches the result.
- Search is a major source of valuable traffic.
- Google is dominant player in most world markets.
- Users tend to use shorter phrases, but they are gradually getting longer.
- The search covers all types of marketing.