Basics of Search Engine Optimization-103

The human goals of Searching

1. The basic goal of a human searcher is to obtain information regarding to a specific set of keywords and/or phrases entered into a search field also known ad as query
2. A user may formulate the query as a question, but a vast majority of searches are performed by users simply entering word combinations.leaving the search engines to determine the intent on their own.
3. One of the most important elements to building an SEO strategy to a website is developing a thorough understanding of the psychology of your target audience and how they use words and concepts to obtain information about the services and products you provide
4. Once you understand the average searcher and more specifically how your target market utilizes query-based search engines, you can more effectively reach and keep those users.

The three stages of human searches

1. User experiences a need for information.they may be looking for a website, or buy something or learn something.
2. The user formulates the need using a string of words and phrases.
3. The user executes the query and searches the result.

• Search is a major source of valuable traffic.
• Google is dominant player in most world markets.
• Users tend to use shorter phrases, but they are gradually getting longer.
• The search covers all types of marketing.