Determining Searcher Intent: Challenge for Search Engine Marketers and Search Engines
- Good marketers are empathetic and smart SEO practitioners, as well as search engines, share the same goal of providing searchers with results that are relevant to their queries.
- Therefore a crucial element to building a smart online marketing Strategy around SEO and organic search visibility is understanding your audience and how they think about, discuss, and search for your brand online.
- Searchers and search marketers should be aware that search engines are tools.
- Searches are performed with intent. the user wants to find specific information on the web rather than land on it by happenstance.
- Because of this specificity, search traffic is generally of higher value than other types of web traffic.
- Using the search box is fundamentally different from entering URL into the browser’s address bar, clicking on bookmarks, or clicking on a link to a website.
