Determining Searcher Intent: Challenge for Search Engine Marketers and Search Engines
Good marketers are empathetic and smart SEO practitioners, as well as search engines, share the same goal of providing searchers with results that are relevant to their queries.
Therefore a crucial element to building a smart online marketing Strategy around SEO and organic search visibility is understanding your audience and how they think about, discuss, and search for your brand online.
Searchers and search marketers should be aware that search engines are tools.
Searches are performed with intent. the user wants to find specific information on the web rather than land on it by happenstance.
Because of this specificity, search traffic is generally of higher value than other types of web traffic.
Using the search box is fundamentally different from entering URL into the browser’s address bar, clicking on bookmarks, or clicking on a link to a website.