Basics of Search Engine Optimization-104

Basics of Search Engine Optimization-104

Determining Searcher Intent: Challenge for Search Engine Marketers and Search Engines

  1. Good marketers are empathetic and smart SEO practitioners, as well as search engines, share the same goal of providing searchers with results that are relevant to their queries.
  2. Therefore a crucial element to building a smart online marketing Strategy around SEO and organic search visibility is understanding your audience and how they think about, discuss, and search for your brand online.
  3. Searchers and search marketers should be aware that search engines are tools.
  4. Searches are performed with intent. the user wants to find specific information on the web rather than land on it by happenstance.
  5. Because of this specificity, search traffic is generally of higher value than other types of web traffic.
  6. Using the search box is fundamentally different from entering URL into the browser’s address bar, clicking on bookmarks, or clicking on a link to a website.

Basics of Search Engine Optimization-103

Basics of Search Engine Optimization-103

The human goals of Searching

  1. The basic goal of a human searcher is to obtain information regarding to a specific set of keywords and/or phrases entered into a search field also known ad as query
  2. A user may formulate the query as a question, but a vast majority of searches are performed by users simply entering word combinations.leaving the search engines to determine the intent on their own.
  3. One of the most important elements to building an SEO strategy to a website is developing a thorough understanding of the psychology of your target audience and how they use words and concepts to obtain information about the services and products you provide
  4. Once you understand the average searcher and more specifically how your target market utilizes query-based search engines, you can more effectively reach and keep those users.

The three stages of human searches

  1. User experiences a need for information.they may be looking for a website, or buy something or learn something.
  2. The user formulates the need using a string of words and phrases.
  3. The user executes the query and searches the result.
  • Search is a major source of valuable traffic.
  • Google is dominant player in most world markets.
  • Users tend to use shorter phrases, but they are gradually getting longer.
  • The search covers all types of marketing.

Basics of Search Engine Optimization-102

Basics of Search Engine Optimization-102

The Mission of Search Engines

  1. As a web searcher, we can use any of the many available web search engines to find out what we seek
  2. this makes it extremely important for search engines to process and display relevant and important results in an ascending manner.
  3. Not only do the results have to be precise and relevant, but they also have to be fast as well.
  4. This is why teachers gravitate towards a search engine with a better output.
  5. This makes search engines invest a tremendous amount of time, effort and capital in understanding the audience and improving their SERP (search engine results page).
  6. This includes extensive studies of search results, comparing their results with other search engine’s results and conducting eye-tracking and click-through rate studies along with PR and Marketing campaigns.
  7. The search engine generates revenue through paid advertising and since they depend on the quality of their results so much, manipulations of results are taken very seriously.

The Market share of Search Engines

Search Engine Global Market Share

1. Google 92.54%

2. Bing 2.44%

3. Yahoo! 1.64%

However, in some markets, google is not dominant. Baidu, Yandex, and Naver are some of the major search engines in these markets. anyways a focus on GOOGLE is a smart SEO strategy in most world markets.

Basics of Search Engine Optimization-101

Basics of Search Engine Optimization-101

Search: Allegorism of Human intentions

  1. Internet searches have become a part of modern human lives
  2. The popular search engine GOOGLE now processes 40,000 searches(Queries) per second on average. This translates to 3.5 billion searches per day and 1.2 Trillion searches per year worldwide.
  3. In addition to the number of queries the people who use popular internet web search engines have gotten accustomed to relevant results in less than a second.
  4. To obtain the information that one obtains via popular web search engines, one would have to physically search through volumes of books at a public library.
  5. This could easily have consumed an hour or more because of physical searching through books.
  6. Through online search engines, people can do shopping, banking, and social networking. this wasn’t possible a few years ago.
  7. This dramatic shift is because of the internet
  8. The internet is labeled as something disruptive because it has changed in a fundamental way how the people of this planet live, work and interact.
  9. Search engines are at the center of this internet infused system.
  10. And as of today having a business’s website appear prominently in SERP(Search engine results page)is extremely beneficial when the query(search)the user has intended is close to the idea of products and/or services they offer.

The Five Parts Of Every Business

The Five Parts Of Every Business

A business that makes nothing but money is a poor business – Henry Ford

Roughly defined, a business is a repeatable process that

  1. Creates and delivers something of value
  2. That other people want or need
  3. At a price, they are willing to Pay for
  4. In a way that satisfies the customer’s needs and expectations
  5. So that the business brings enough profit to make it worthwhile for the owners to continue operation

Take any of these factors away and you don’t have a business.

A venture that doesn’t create value for others is a hobby. a venture that doesn’t attract attention is a flop. a venture that doesn’t sell the value it creates is a non-profit. a venture that doesn’t deliver what it promises is a scam. a venture that doesn’t bring in enough money to keep operating will eventually close.

At the core, every business is fundamentally a collection of five different interconnected processes, each of which flows into the next.

  1. VALUE CREATION- Discovering what people want or need and then creating them
  2. MARKETING- Attracting attention and creating demand for what you have created
  3. SALES- Turning prospective customers into paying customers
  4. VALUE DELIVERY- Giving your customers what you have promised and ensuring that they are satisfied
  5. FINANCE- Bringing in enough money to keep going and make your effort worthwhile

How blogs can be misleading on the world wide web and what we can do about it.

Since backlinks are a very important feature for ranking high on the search engine results page, everybody blogs .some of them are mindlessly creating content just for the sake of creating backlinks .some do it for generating original content , building trust and authority , all while being relevant.since many of the topics are ambiguous in nature(like fitness ), it adds fuel to the fire of blogging.bloggers include every single detail proving their  Words right, including scientific studies, making the content compelling and far more difficult to disparage after spending considerable time on it.and since it is better to have all angles of the tacit debate ,its better for the world wide web to have more content . Especially from a purists point of view. However what I think is that more and more content makers should be reading much more about the topic they sincerely seek to blog about to make sure that their blog is relevant , crosses over edges smoothly  and care-fronts controversial points with a neutral and progressive agenda in mind. This would make the blog-o-sphere a much better place and one worth reading even more.some might call my views a little pessimistic, but in my opinion I’m trying to make the blog-o-sphere a better place by assimilating what I read and trying to make  the web a better place(I mean even better.it already is a great place although ).it is essential for bloggers to see the big picture and blog/create content responsibly whilst keeping in mind the bigger picture.it is easy to get lost in information in here on the world wide web.but if you are principle oriented, it is much easier to behave responsibly here on the world wide web.