If you want your Google Search campaigns to run at their best, you have to optimize on three levels: before, within and after Google Ads. If these …Google Ads Optimization
Capture computers, steal passwords, extort money: criminals exploit the hectic reactions to the corona crisis. Newcomers to home offices are …How cybercriminals are now exploiting corona fear
In the corona crisis, Facebook shows how well it can deal with fake news. CEO Mark Zuckerberg just has to want it. For him it is now about human life…Facebook is fighting against false reports like never before
Quarantine doesn´t stop us. The virus is a serious risk so we workout at home COVID-19 is spreading worldwide. As you surely know, Spain is one of …Quarantine doesn´t stop us. The virus is a serious risk so we workout at home.
On the way into the office Tuesday morning I was thinking about the time I’ve been putting in on the trainer. I’m into the hard gears now, getting …Why Include Fitness with Recovery
AD – This is a paid advertorial but all thoughts are my own I’m pretty sure I’m not the only one to have started some sort of health or fitness …6 Things To Consider When Starting Your Fitness Journey
Be positive. Look for the good in things. Be optimistic. #positivity #motivation #quotes #growth #mindset #mentality #life #responsibility #changePositive mindset
Im gonna finish A brief history of time today. Loads of time to finish it as i am already 70% thorough. 🙂🌎
Systems do not have to be complicated or unintelligible.
A system is just an arrangement of circumstances that makes things happen in a certain way
Now the circumstances may be very different for different systems. for some it may be metal grids, for some, it may be rules and regulations or electronic components, chemical components or anything else.the more complex the system is, the more components are involved in the system.in each case what happens within the system is decided by the nature of the system.
If young children are asked to come up with a potato peeling machine, they come up with a box labeled “potatoes are peeled here”.this is very basic. since they can’t explain it in detail, they just make a box that is a metaphor for the system.
The nature of the system determines what happens
There are three ways in which knowledge of the system can be used.
1. The first useful thing that can come with the knowledge of the system is the avoiding of those errors that arise through thinking the system to be something it is not.
No matter how good a system is at performing a certain function, most systems are rather poor when it comes to performing the opposite function. knowing the limitations of the system by itself doesn’t amount to anything unless acted upon.
2. The second useful thing is the awareness of the limitation of the system.
3. The third way would be to improve the characteristics of the system.
In the early stages of a breath analyzer, a drunk driver ran into a pole. as the police arrived at the scene.he took out his whiskey flask and started t drink it. he told the police that now the car was undrivable, he drank out of shock. There was no way now that his blood alcohol level could be measured before the accident.
Knowledge of a system is very important to improve the system.the more people know, the more improvemnets can be made.
Many people think that the brain will forever remain a mystery
If the Human brain were simple enough for us to understand, we would be simple enough to not understand it
It may be that the brain is not too difficult to understand, but easy instead.we make matters more complex by creating a structure of very fine detailing that hide rather than reveal.
The only thing these complex structures reveal is that man is capable enough to create them and has the compulsion to create such intricate and complex patterns/structures and play games with it.
Ideas have to be pushing our thought process in the right direction. if ideas miss the right direction, we move further and further in the wrong direction.while introspecting, movement is unlimited.the track is the way and the way is created by our mind itself.
It is like an army tank that goes on creating its own path while crossing a trench. the way is created by our moving imagination.
The brain on its own accord does not seek to understand and explain things exactly from a 100% objective and neutral point of view. The brain creates explanations which entirely depend on the person who is explaining.
The explanation may be highly acceptable without being highly relevant to what is being explained.if one describes something, then one hopes that the beauty of description will be appreciated.
Even in a description one may seek to reveal something one supposes that may not be apparent to everyone else involved. The more a person explains. the more they move from explanation to description.
In explanation the person tries to reveal how something unknown is only a special arrangement of the known.
There are two types of circumstances and the explanation describes how the system works in both special and general circumstances. the purpose of description and explanation is different. the former is tied to beauty and the later to usefulness.to say that the patch of ground is uneven is the description and to tell it is due to the trees is explanation.description is the first step to explanantion.whoever describes best is closest to the solution. Attention to detail is the mark of a GENIUS.
Words are the symbol of ideas.words usually describe things in motion. some words are used to deal with other words.they include words like AND, OR, BY, WITH. Basically, addition, division, and multiplication are ways of dealing with quantities.every single one of these words becomes a utility tool to carry out processes.
Learning medicine consisted of learning the language of medicine. In the same manner, to learn the language of the brain we have to learn new terms.
The whole of our thinking is dependent on words, the whole of our language, our education, our thought process is dependent on words we know and we don’t know.
The whole of our language is focussed on forming and communication our own thoughts and ideas
The brain works this way to make intelligent life possible. This is the way the brain works to make life possible.
The human brain has 100 billion neurons, each neuron connected to 10 thousand other neurons. Sitting on your shoulders is the most complicated object in the known universe.
By now everyone must have realized that the ill effects of rumor-mongering. in these emergency times, it is very imperative that everyone thinks for themselves and avoids forwarding things that seem bizarre and untrue.sometimes genuinely people cannot tell the difference between facts and myths and for that, I suggest to not take Whatsapp forwards seriously at all.frankly there is more to gain than to lose.trust me you don’t want to delve into the world of Whatsapp rumors. avoid forwarding anything suspicious. research deeply before accepting anything. it only takes 5 minutes to separate fact from false information. if you are new to researching Whatsapp forwards id suggest simply copy-pasting the URL with the word “fake news”. and google will do the rest because since there are agencies who solely focus on labeling fake news its highly unlikely that true news will ever be labeled fake quickly without deep research on their part!
1 Avoid venturing out of homes for non-essential works
2 Wash hands as often as possible
3 Avoid sharing WhatsApp/telegram forwards without RESEARCH!
4 Don’t panic, we can and will overcome this pandemic.
while we whine about our beloved freedom, we should remember this situation is only temporary.we should analyze and evaluate our daily lives and what we are doing here on earth.this is a golden opportunity to think and add value to our lives through proactiveness.although proactiveness now is staying at home. while we stay at home, let’s celebrate everything we are grateful for.this planet, our family, our partner and everything we cherish. let us not be negative and moan about anything and everything.instead let’s use this time to interpret analyze understand and make appropriate changes to increase ours as well as others quality of life. let us start with our own families and spread this wave of unimaginable positivity. it’s tough but it’s possible to do that.humankind has come this far only to go further. suddenly at the onset of this virus, we are all humans first again.this is what the great teachers have been teaching all along.we are one. and will always be one. lets beat the hell out of this coronavirus.by the way enjoy this beautiful video about earth.it is from BBC’s Planet Earth!
Determining Searcher Intent: Challenge for Search Engine Marketers and Search Engines
- Good marketers are empathetic and smart SEO practitioners, as well as search engines, share the same goal of providing searchers with results that are relevant to their queries.
- Therefore a crucial element to building a smart online marketing Strategy around SEO and organic search visibility is understanding your audience and how they think about, discuss, and search for your brand online.
- Searchers and search marketers should be aware that search engines are tools.
- Searches are performed with intent. the user wants to find specific information on the web rather than land on it by happenstance.
- Because of this specificity, search traffic is generally of higher value than other types of web traffic.
- Using the search box is fundamentally different from entering URL into the browser’s address bar, clicking on bookmarks, or clicking on a link to a website.
The human goals of Searching
- The basic goal of a human searcher is to obtain information regarding to a specific set of keywords and/or phrases entered into a search field also known ad as query
- A user may formulate the query as a question, but a vast majority of searches are performed by users simply entering word combinations.leaving the search engines to determine the intent on their own.
- One of the most important elements to building an SEO strategy to a website is developing a thorough understanding of the psychology of your target audience and how they use words and concepts to obtain information about the services and products you provide
- Once you understand the average searcher and more specifically how your target market utilizes query-based search engines, you can more effectively reach and keep those users.
The three stages of human searches
- User experiences a need for information.they may be looking for a website, or buy something or learn something.
- The user formulates the need using a string of words and phrases.
- The user executes the query and searches the result.
- Search is a major source of valuable traffic.
- Google is dominant player in most world markets.
- Users tend to use shorter phrases, but they are gradually getting longer.
- The search covers all types of marketing.
The Mission of Search Engines
- As a web searcher, we can use any of the many available web search engines to find out what we seek
- this makes it extremely important for search engines to process and display relevant and important results in an ascending manner.
- Not only do the results have to be precise and relevant, but they also have to be fast as well.
- This is why teachers gravitate towards a search engine with a better output.
- This makes search engines invest a tremendous amount of time, effort and capital in understanding the audience and improving their SERP (search engine results page).
- This includes extensive studies of search results, comparing their results with other search engine’s results and conducting eye-tracking and click-through rate studies along with PR and Marketing campaigns.
- The search engine generates revenue through paid advertising and since they depend on the quality of their results so much, manipulations of results are taken very seriously.
The Market share of Search Engines
Search Engine Global Market Share
1. Google 92.54%
2. Bing 2.44%
3. Yahoo! 1.64%
However, in some markets, google is not dominant. Baidu, Yandex, and Naver are some of the major search engines in these markets. anyways a focus on GOOGLE is a smart SEO strategy in most world markets.
Search: Allegorism of Human intentions
- Internet searches have become a part of modern human lives
- The popular search engine GOOGLE now processes 40,000 searches(Queries) per second on average. This translates to 3.5 billion searches per day and 1.2 Trillion searches per year worldwide.
- In addition to the number of queries the people who use popular internet web search engines have gotten accustomed to relevant results in less than a second.
- To obtain the information that one obtains via popular web search engines, one would have to physically search through volumes of books at a public library.
- This could easily have consumed an hour or more because of physical searching through books.
- Through online search engines, people can do shopping, banking, and social networking. this wasn’t possible a few years ago.
- This dramatic shift is because of the internet
- The internet is labeled as something disruptive because it has changed in a fundamental way how the people of this planet live, work and interact.
- Search engines are at the center of this internet infused system.
- And as of today having a business’s website appear prominently in SERP(Search engine results page)is extremely beneficial when the query(search)the user has intended is close to the idea of products and/or services they offer.
A business that makes nothing but money is a poor business – Henry Ford
Roughly defined, a business is a repeatable process that
- Creates and delivers something of value
- That other people want or need
- At a price, they are willing to Pay for
- In a way that satisfies the customer’s needs and expectations
- So that the business brings enough profit to make it worthwhile for the owners to continue operation
Take any of these factors away and you don’t have a business.
A venture that doesn’t create value for others is a hobby. a venture that doesn’t attract attention is a flop. a venture that doesn’t sell the value it creates is a non-profit. a venture that doesn’t deliver what it promises is a scam. a venture that doesn’t bring in enough money to keep operating will eventually close.
At the core, every business is fundamentally a collection of five different interconnected processes, each of which flows into the next.
- VALUE CREATION- Discovering what people want or need and then creating them
- MARKETING- Attracting attention and creating demand for what you have created
- SALES- Turning prospective customers into paying customers
- VALUE DELIVERY- Giving your customers what you have promised and ensuring that they are satisfied
- FINANCE- Bringing in enough money to keep going and make your effort worthwhile
I am an Avid Reader. i like reading about a lot of different topics. reading fuels my curiosity. I am here to learn more and more and get better every single day. According to me, even if you are on the right path, you will get run over if you just sit there. Getting better is my focus. My home Library has enough books for me at the moment, but i always feel like buying more books. Unlike a lot of people, i don’t enjoy fiction much. my area of focus is non-fiction. particularly Philosophy, Religion, and Psychology apart from Business books. To me, excellence is a never-ending race and I’m in it to be as good as is humanly possible for me!
“Bookstores always remind me that there are good things in this world”Vincent Van Gogh
Books are magical. Reading a good book is like having a conversation with one of the finest minds Of all times.i have never met a human being who did not have anything to teach me.after all books are a man’s best friend.
Today i think about the very frequently occurring doubt. Are zodiac signs correct ? Do people behave like the signs say ? Well i believe they are just a vague idea of the personality. I wonder which signs are the bad people. By bad i mean criminals. A human personality is shaped by numerous variables. Genetics, surroundings, climate, society, intelligence ,maturity, upbringing, education ,exposure ,mental stimulation are a few to name. There are many factors which shape a personality most prominent being the answers given to the child’s questions . I have seen time and time again that there is no force higher than love. There will be satan and people who follow his ways but in the end only love will remain. It is natural to us because most of us are born out of love.